Overview of the book: In this book, which is one of the books in the series of Leadership of Excellence by Professor / Mohammed Zairi - may Allah have mercy on him - the author addresses a new and distinguished type of organizations that are centered and their strategies, plans, operations, and programs revolve around the customer, as the customer is their focus and an integral part of their corporate culture. The author excelled, as usual, may Allah have mercy on him, in this book in highlighting how these customer-centered organizations excel in managing customer relationships, experiences, suggestions, and complaints, and in striving for close connection with them, collecting multiple sources of information about them, and deeply understanding this information to involve them in designing, improving, and innovating the services provided to them. Number of pages: 229 pages *Available in print via the link: Customer-Centric Motivation - Saudi Quality Council (salla.sa)

Electronic book - Customer-centric motivation

أ.د. محمد زايري (رحمه الله)

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